Trust Architects and practitioners focused on moving from concept to implementation — particularly those working on UNTP-aligned traceability, Digital Product Passports, interoperability across existing systems, and translating real-world pilot learnings into operational design.
The AgTrace Australia Summary Report is worth a read because it captures a moment in time where elements of Trust Architecture and the UN Transparency Protocol (UNTP) were being tested, challenged and shaped through real-world application.
The report shows how early implementations of UNTP-aligned thinking held up under real-world conditions, and where the friction, effort and value actually sit.
Specifically, you’ll find:
- An overview of the Australian Agriculture Traceability Protocol (AATP), an extension of the UNTP for the agriculture sector, shaped through real-world pilots
- Three export scenarios tied to live market requirements: EU deforestation regulation, China biosecurity protocols and US EPA biofuel requirements
- Where the effort sits: data mapping, credential issuance, coordination across parties
- The commercial signal: upfront cost vs compounding value as credentials scale
Pyx Global contributed to the AgTrace program, providing elements of pilot coordination and UNTP implementation guidance.
As Pyx CEO Zachary Zeus has noted, programs like this are critical for Australia to capitalise on its very real opportunity to lead the globe in realising economic benefits from its unique global position.
A World-first UNTP Extension
A very real deliverable from the AgTrace program was the Australian Agriculture Traceability Protocol (AATP). AgTrace describes it as a “crowning achievement” and it certainly was a world-first, sector-specific extension of the UNTP.
The AATP became a critical enabler for the pilots, while also setting a foundation for how Australia’s broader traceability capability could evolve.
What AATP does, in simple terms, is apply the capabilities of the UNTP in an agricultural context, providing a consistent way for product data to be identified, linked, verified and shared across different systems, organisations and markets.
It is worth noting that AgTrace took place in the early days of UNTP's development. Since this work was completed, the UNTP has continued to evolve, with programs like AgTrace helping shape its development.
“UNTP is progressing well and being picked up by other nations and industry sectors. AATP was the first real pilot of UNTP and provided invaluable insights to help improve the UNTP. Looking forward to seeing further uptake of AATP in Australia.”
From pilots to activation: what this means for Trust Architects
AgTrace ran proofs of concept across three export scenarios, each one tied to a real export pressure and a business operating under real constraints:
- Red meat (EUDR compliance)
- Cherries (cold chain integrity and China’s biosecurity protocols)
- Canola (US EPA biofuel requirements)
For those asking what Trust Architecture is or how it might be applied, this report shares a body of Trust Architecture work under real conditions. Credentials were issued, data was linked, UNTP-aligned DPPs were populated, verification happened, and multiple actors participated without needing to converge on a single system.
Trust Architects who understand the principles, are across things like the UNTP and current market drivers and are looking to move from awareness into action should take this as encouragement to proceed.
Why? Even in its earlier iterations, UNTP-aligned approaches were applied to real-world market access challenges in a way that worked.
AgTrace shows that this is not something that needs to wait for perfect standards, complete alignment, or fully mature ecosystems. It can be applied, tested, and evolved through real-world implementation.
Participant PoV
We spoke with participants following the AgTrace program for perspectives that tell us why organisations stepped in, what they were trying to solve, and what they learned doing it.
“Every business wants their own centralised database, but that creates silos. We saw the AgTrace initiative as a great opportunity to explore a standardised system for exchanging digital traceability and provenance credentials—one that isn't locked into any single platform, database, or technology solution.”
- Read the full interview: https://pulse.pyx.io/posts/250325freshchain.html
“You’re not just selling a product anymore. Essentially and increasingly, you’ll be selling the data along with the product. High-quality data is becoming just as important as high-quality goods. We realised: this is how we skip the cumbersome and expensive system-to-system integration process that just isn't going to scale.”
- Read the full interview: https://pulse.pyx.io/posts/250507trustprovenance.html
Read the report
Access the AgTrace Summary Report here: AgTrace Australia Summary Report (PDF)
Discuss with the Trust Architecture community
If you’re working through similar challenges or if reviewing the AgTrace report raises questions, join the discussion at https://chat.pyx.io.